The Hinchinbrook Way has become an internationally recognised brand with increased visitation coming into the Shire as a result. Following on from the marketing development, Hinchinbrook Shire Council has also been focusing on new tourism product development.
Deputy Mayor Mary Brown was excited at the recognition that products delivering into the local market were receiving, with award winning tour company Raven Tours taking out the Best New Tourism Product at the Townsville North Queensland Tourism and Events Award.
The Hinchinbrook Way brand, now in its third year showcases the unique lifestyle, natural attractions and products available in the Hinchinbrook Shire, and has been gaining momentum and influence in the market since its inception in May 2016.
‘Since its launch, the brand has grown and is continuing to showcase and promote the beauty and attractions the Hinchinbrook region has to offer. Feedback from visitors to the district is positive with key assets such as the Hinchinbrook Destination Guide, social media and website being vital in engaging people as they travel through the region.’
The Hinchinbrook Way Facebook page has ranked in the number one spot with comparative sites within the district; having nearly 7000 followers the page has steady engagement across all posts.
Hinchinbrook Shire Council Chief Executive Officer, Alan Rayment was positive about the Hinchinbrook Shire’s future.
‘The Hinchinbrook Shire is truly Queensland’s best kept secret; locals know what a great area we live in and through the Hinchinbrook Way, the rest of the world can know that too.’
Council is continually developing collateral and strategically promoting the Shire into markets that align with the product this Shire has to offer.
Cr Brown is appealing to all business owners in the Shire that can provide crucial visitation data, to consider providing this information to Council, as this information will be invaluable in confirming that the marketing is achieving its objectives.
‘I have spoken to quite a number of accommodation and hospitality providers, who have indicated to me that this year has seen very good visitor numbers into our Shire, which is exceptionally encouraging. Statistical data is a very important component of measuring the impact relevant marketing campaigns achieve and I am calling on the business community to assist council with providing this data when requested by our staff.’
Learn more the Hinchinbrook Way, www.hinchinbrookway.com.au.