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About Council

Learn more about the Hinchinbrook Shire Council

Citizenship Ceremonies

Hinchinbrook Shire Council Citizenship Ceremonies

Community Events Calendar

A place where you can find and share events that are happening in the Hinchinbrook community.

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Marketing Strategy and Action Plan - 2021-2025

Council has identified tourism, liveability and investment as key economic growth opportunities for the Shire. Council seeks to implement a creative and innovative marketing strategy that leverages Council’s resources and budget constraints. The Marketing Strategy and Action Plan 2021 – 2025 aims to achieve the following goals:

  • Increase visitation by five percent annually over the next four years;
  • Increase awareness of The Hinchinbrook Way brand and Council services;
  • Maintain effective communication and support for internal stakeholders; and
  • Promote investment opportunities and liveability in the Hinchinbrook Shire.

The Marketing Strategy and Action Plan extends beyond visitation as Council aims to improve local business engagement and support the community as a whole. The objective is to present the lifestyle of inspiring locals contrasted against the stunning natural setting to target audiences through effective marketing strategies. Opportunities for growth and actions to achieve specific goals are discussed.

click here to download the marketing Strategy and Action Plan 2021-2025

 For further information please contact Council’s Community and Development Services on 4776 4600.

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