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Council has identified tourism, liveability and investment as key economic growth opportunities for the Shire. Council seeks to implement a creative and innovative marketing strategy that leverages Council’s resources and budget constraints. The Marketing Strategy and Action Plan 2021 – 2025 aims to achieve the following goals:
The Marketing Strategy and Action Plan extends beyond visitation as Council aims to improve local business engagement and support the community as a whole. The objective is to present the lifestyle of inspiring locals contrasted against the stunning natural setting to target audiences through effective marketing strategies. Opportunities for growth and actions to achieve specific goals are discussed.
click here to download the marketing Strategy and Action Plan 2021-2025
For further information please contact Council’s Community and Development Services on 4776 4600.